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Man, I thought I was a fan of Chipotle, the quasi-fast-food restaurant that specializes in fantabulous burritos the size of your head. I eat there at least once a week (and on occasion, more often), I’m in bliss every time I scarf down one of their massive offerings, and I’ve proselytized several co-workers so that it’s our most popular lunchtime destination. Like I said, I considered myself a pretty big fan.
That was before I found this: www.chipotlelovers.com. The lengths to which these guys have taken their love of Chipotle borders on psychotic, and I’d even say they’re on the far side of the border. Their mania over this dining establishment is outweiged, however, by the equally absurd quality of the website. I’ve spent more than a little time working with hardcore fans seeking an outlet for their passion, but this is beyond the pale.
They have everything related to Chipotle on there –store locators, nutritional information, menus, news, in-depth information about every menu item’s ingredients, photographs, polls, and more. Heck, I don’t even know how I ever called myself a fan without even knowing about the entire Chipotle slang lexicon. The nutritonal information guide is particularly fantastic, as it allows you to assemble a custom-ordered burrito, bowl, or taco and view detailed nutritonal information based on your unique build.
In fact the look and functionality of the website is also awesome from a design perspective, which kind of leads me to believe that this whole thing is either (a) intended primarily as an engaging portfolio for the web designer’s services, (b) a not-so-subtle example of viral marketing secretly banked by the Chipotle corporation, or (c) all of the above. My money is on (c). Also, it is on a chicken burrito with rice, black beans, mild salsa, cheese, and sour cream.
I don’t want to know the nutritional information. I pretty sure I could never eat there again. Mmmmmm, barbacoa burrito bowl!
Actually, the bowls aren’t that bad. Four things to avoid in order to keep things reasonable in terms of calories, fat, and sodium: the tortilla, cheese, guacamole, and sour cream. You’re still looking at ~600 calories, but it’s about half of the chicken burrito I usually get.
But it is not as good without the guacamole. 🙁
3 Strange things I saw on the road today
1) I passed the Earth Wind and Fire tour bus
2) While driving through Dallas, a convertible was in front of me. I thought it was a man and a woman with lovely brown hair. The license plate says “Toy Bear” When I finally passed them, I looked over to see what kind of fool drives on the highway in Dallas in August with the top down, and turns out the license plate was true. It was a man driving with a human size stuffed bear in the passenger seat.
And finally the relevance to this post;
3) I was between Houston and Dallas when I noticed a pick up truck pulling a small trailer. Upon further inspection, I noticed the back window of the truck said Chipotle. As I passed the trailer, I noticed it had a huge foil wrapped Chipotle burrito on the trailer. The thing must have been 10 feet long. You would have been in Heaven!
I think those are the new free range burritos they’re testing out in certain markets. They let them roam free until they get nice and fat, then ship them straight to the in-store burrito slaughterhouse for the freshest taste possible.
I wonder if he has the toy bear so he can drive in the carpool lane??? What a riot!